Content marketing or the creation and distribution of traditional and digital media are important activities to engage and expand an organization’s customer base. Content in the form of news, blog and video posts, images, infographics, e-books, white papers, frequently asked questions (FAQs), and interactive media must be planned and targeted to achieve a company’s unique marketing objectives.
Successful content marketing reinforces and maintains your organization’s trustworthiness, credibility and expertise. Content marketing is indirect marketing, unlike online sales marketing that directly solicits business from your customers. By reading blog posts or viewing images and videos, the customer understands the benefits of buying your product or service.
The right content is as compelling as direct marketing in generating leads, increasing sales and improving profits. The positive impact of content marketing to the bottom line is further enhanced by social media channels, wherein your audience can share, “like” and promote content. This helps businesses generate brand awareness, build loyalty and grow their communities.
Measuring the effectiveness of content marketing in terms of ROI can be challenging without a solid content strategy. Content strategy is about matching consumer need with your brand campaign. For long-term customer engagement, the right content must reach the right customer at the right time. Content marketing begins with strategy planning and development, followed by content development and distribution—all of which requires highly specialized skills.
It can be hard to find the right marketing talent to develop meaningful content. Companies that build in-house content marketing teams understand the significant investment involved, not only in hiring and supporting full-time professionals, but also in infrastructure and other related expenses. Many companies are choosing to work with third party content marketing strategists and experts to achieve their goals.
Sourcefit Content Marketing Solutions
Here are some of the roles that Sourcefit people can fill:
Why Outsource Content Marketing to the Philippines
Sourcefit helps global companies attract, connect with and grow their target audience by providing them with highly skilled Philippine-based content marketing professionals. We hire top writers, designers, filmmakers, strategists and online marketing experts to develop and manage content with the aim of building and growing a community around your brand.
Our content marketing expertise encompasses keyword research, target audience analysis, competitive analysis, benchmarking strategy, search engine marketing, content amplification, social promotion, responsive design, structured data services, sponsored content and more. Sourcefit content marketing specialists are both creative and analytic. They have professional experience with ROI-driven marketing campaigns and content marketing software and tools.
Content Marketing Specialist
Creative Content Specialist
Digital Content Designer
Freelance and Agency Relations
Content Marketing Officer
Chief Content Officer
Maximize your resources. Sourcefit is not merely another content marketing or staffing agency. We are your long-term partner for marketing success; and we aim to deliver better value over time. By providing low-cost but high-quality content marketing talent, we help businesses maximize their resources. With more time and money available, you can focus on what you do best and take on new opportunities.
Access exceptional marketing talent. We work with the best creative talent available. From writers to video editors, we recruit topnotch people who are driven, highly motivated and committed to your success. Besides having the ability to create content that engages and inspires, they understand the importance of strategy and analytics in driving a successful content marketing campaign.
Flexible solutions. Doing business with us should be as easy as possible. We ensure this with flexible solutions that are tailored to each client’s unique business goals and budget. Whether you need additional marketing staff immediately, or you want to hire an offshore team of content marketing professionals, we can help you do this cost-effectively.