Why hire an SEO expert in the Philippines? Why do SEO at all? The answer is website traffic. Traffic is the lifeblood of any business with an online presence. The higher a website’s ranking on Google, Bing and other search engines, the more visitors that website will receive. Besides their basic search function, search engines control what users see first, pushing the most relevant content to the top of the results list. Certain factors determine which sites are shown first to users and which are not: content usefulness, suitable anchor text, site navigability, excellent user experience, among many others.
Search engine optimization or SEO is an internet marketing strategy that aims to make pages rank higher in search engine results. SEO tactics include publishing relevant and high-quality content and promoting pages to increase the number of backlinks or links from other, often higher-ranking pages. The core of good SEO is helping search engines pull data from a website in order to index pages for ranking.
New technology, algorithm change or update influence page rankings. For example, Google is increasingly moving towards mobile-first indexing, personalized search, local search and voice search, and machine learning is now being used in every aspect of the process. So it’s important to always have up-to-date strategies.
According to Google, mobile search is bringing more traffic to websites than desktop search, with most industries seeing mobile as their top source of website visitors. However, desktop remains the most-used device for product research. Efficient pages, particularly e-commerce websites, are responsive and optimized for both mobile and desktop.
Due to the hundreds of the other tasks that business owners have to accomplish, SEO tends to stay on the back burner when building a website. That’s not a good overall strategy because a great SEO foundation will not only increase traffic and conversions, but will save you time and effort in the long run.
Before you invest, determine whether you really need to hire a local SEO professional. In a competitive market, businesses shouldn’t limit their hiring options locally or even nationally when alternatives are available. SEO experts are essentially location-independent and can work from anywhere. A popular, cost-effective option is to outsource and hire an SEO expert in the Philippines.
It takes time to see your website or keyword ranking number one on Google search. Before hiring an SEO expert in the Philippines, remember that it will take a lot of patience to increase rankings and become profitable. If you can’t wait that long and need quick results, consider other digital marketing tactics such as pay-per-click advertising, email marketing, and social media marketing. But as long-term strategy that will definitely complement your other marketing tactics, SEO is worth investing into.
Content is another consideration. Building a high-quality collection of blog posts on your site will help boost rankings and make it easier for search engines to rank target keywords. One high quality blog post per week trumps five low-quality posts anytime. What content will you create regularly? Do you have people assigned to create the content or will it be the responsibility of the SEO expert in the Philippines that you will hire?
When hiring a SEO specialist in the Philippines, discuss target keywords and revise as you go. You need a specialist that will help make sure to monitor and protect that ranking to keep the revenue flowing. Ultimately, businesses must figure out the total cost of SEO outsourcing to determine their return on investment.
The Philippine outsourcing industry is mature and has evolved to provide diversified business process services. What was once dominated by contact centers has since expanded to include higher-value knowledge solutions. Today, the Philippines remains one of the top outsourcing destinations in the world for digital marketing and SEO services.
The Philippines has a large workforce composed of young, highly educated professionals with excellent English communication skills. Labor and operational are lower in the Philippines than in North America and Europe, and the country has better cultural compatibility with the West compared to nearby locations.
The local government has ramped up infrastructure spending in 2017 to boost economic growth and support the outsourcing boom. Introduction of the K-12 education system, public-private training partnerships and undergraduate BPO preparation courses also aim to help graduates become more competitive in the global marketplace. With a large, upskilled talent pool, global clients can easily access top SEO experts in the Philippines.
SEO outsourcing to the Philippines has many benefits for businesses of all and sizes.
Lower costs. Cost is still the main reason companies outsource digital marketing services. Upfront costs associated with offshore SEO vary, and the costs for big projects can be significant. SEO experts in the Philippines provide high-quality results at a fraction of what you would spend on local professionals.
Strong social media marketing. The Philippines is the social media capital of the world, with a large portion of the population active on sites like Facebook, Twitter, YouTube and Instagram. SEO professionals in the country have in-depth understanding of social media marketing and how to leverage it to increase conversions in different niche markets.
Access to top SEO specialists and expert teams. SEO outsourcing to the Philippines allows you to access one professional or an entire team of experts with different specializations.
Scalable SEO services. SEO experts in the Philippines are used to working closely with international brands and in-house teams. If you need to build a large team of SEO experts for an urgent project, your outsourcing provider can quickly on-board the talent you need. And if you need to restructure or downsize, contract workers are available.
Recruitment efficiency. Working with the right service provider is crucial when outsourcing SEO to the Philippines. The right service provider is better at finding the people you need at the shortest time possible. Established service providers in the Philippines have been in the outsourcing business for over 25 years, and the industry as a whole is very mature in terms of offerings and experience. SEO recruitment and sourcing providers know how to match talent to role quickly and at the lowest possible cost.
Sourcefit is a custom offshore staffing solutions provider helping global clients achieve their digital marketing goals. Sourcefit has built solid connections in the fields of business and IT over the years, and our wide talent network allows us to give our clients the services of the best SEO experts in the Philippines.
Our topnotch digital marketing services are available at the lowest industry rates, allowing clients to access world class SEO talent at a fraction of local cost. With our domain expertise in SEO and digital marketing strategy, you can expect personalized service and results, guaranteed. Need a single dedicated SEO professional or a team of digital marketing specialists for a short-term project? Sourcefit offers comprehensive and flexible solutions tailored to your business.
Talk to an expert today. Contact Sourcefit to learn more about the possibilities and opportunities of building your dedicated team of professionals in the Philippines.